Acenda Brand
Use these assets to make use of the Acenda brand.
Acenda logo
Primary Logo
This is the main Acenda logo. It should be used in this form whenever possible.
Inverted primary logo
This version is for greater legibility on dark backgrounds.
Acenda logomark
Primary Logomark
This is the main Acenda logomark. It can be used alone as a secondary brand signifier.
Inverted Logomark
This version is for greater legibility on dark backgrounds.
Color palette
The colors that shape the Acenda brand & website.
#00aaff
- RGB: 0, 170, 255
- CMYK: 67%, 22%, 0%, 0%
- Used in our logo and some brand materials
#000
- RGB: 0, 0, 0
- CMYK: 75%, 68%, 67%, 90%
- Used in our logo and some brand materials
Best practices
Distortion
Don't stretch or squeeze it
Busy
Don't use busy backgrounds
Contrast
Don't use against low-contrast
Stack
Don't stack the logo
Custom
Don't create your own version
